Elements of Marketing New Zealand for Tourism :: Tourism Destination Marketing

cornerst unity The Bay of islands is one of the most beautiful parts of naked Zealand and has receipts islands. It can also claim to be the birth place of in the altogether Zealand. The Bay Island with its warm climate and water based activities is a favourite destination for New Zealand holiday makers and international phaeton. The bay has many fire historic towns including Pahia, Russell, Waitangi and Kari Keri. There is a broad range of accommodation in the bay of island, as well as attractions and activities, place to eat, and entrainment of all age. Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss active marketing mix, customer wants, creating value for the customer, destination location and tangible survive from tourism marketing perspective.Marketing Mix 1) ProductA helping i s something that can non be touched. This means that it is harder to market, than a physical Product. Its quality cannot be sensed before it is used. This can complicate convincing a potential tourist to acquire the service and to choose one service offering over any other.Many of the services/products that Bay of Islands offers could easily be offered by other destinations in New Zealand or even abroad. What distinguishes Bay of Islands is that they were commencement exercise to the market with this type of nature and culture-based tourism product in New Zealand. This is a simple rule of business and it applies greatly in the exemplar of New Zealand. Bay of Islands has managed to carve out some sort of nook product for itself in the north of New Zealand. It is seen as the exemplar of the natural, seek and heritage product that New Zealand has to offer.2) PriceA very eventful factor in the marketing mix is the impairment. Since a service is not physical, its value must be car efully thought out. The expenditure is sometimes the first thing which tourists look at. Depending on the type of service, perceptions of value differ. The price can act as an indicator of quality. A low price may seem as an attempt to cheat the customer in some way. People expect quality to cost and are unstrained to pay a higher price for it. That is why the service supplier must be aware of how much people would pay for his service and why.