Energy Saving Compact Fluorescent Light Bulb Environmental Sciences Essay

The Carbon Trust Applied Research and Incubator strategies has over the old ages through their Low Carbon Technology Assessment given a clear indicant of their engineering precedences and this have been determined on the footing of the C salvaging potency of each engineering and the extent to which the Carbon Trust support is likely to hold a important impact on advancement towards its commercial deployment. This they do sing the increasing sum of C pollution in the environment which has led to a heap up of Greenhouse Gas ( GHG ) and has made clime alteration a great concern for the full universe. Harmonizing to the Pew Centre ( 2011 ) about all of the nursery gas ( GHG ) emanations from the residential and commercial sectors can be attributed to energy usage in edifices and illuming histories for approximately 11 % of energy usage in residential edifices and 18 % in commercial edifices, which means it uses the 2nd largest sum of energy in edifices after warming, airing, and air conditioning ( HVAC ) systems. Therefore accommodations to illuming systems can be straightforward and achieve significant cost nest eggs accordingly ; turn toing lighting can be a simple manner to cut down a edifice ‘s energy usage and related GHG in a cost-efficient mode. This can be achieved harmonizing to the Pew Centre ( 2011 ) in two ways: Conservation ; through minimising the sum of clip visible radiations are in usage ; Efficiency ; betterments that cut down the sum of energy used to illume a given infinite, by and large utilizing a more efficient illuming engineering. Lighting is a big and quickly turning beginning of energy demand and nursery gas emanations. In 2005 grid-based electricity ingestion for lighting was 2650 TWh worldwide, which was about 19 % of the entire planetary electricity ingestion. Furthermore, each twelvemonth 55 billion liters of gasolene and Diesel are used to run vehicle visible radiations. More than one-fourth of the population of the universe uses liquid fuel ( kerosene oil ) to supply lighting ( IEA 2006 ) . Global electricity ingestion for illuming is distributed about 28 % to the residential sector, 48 % to the service sector, 16 % to the industrial sector, and 8 % to street and other lighting. In the industrialised states, national electricity ingestion for illuming scopes from 5 % to 15 % , on the other manus, in developing states the value can be every bit high as 86 % of the entire electricity usage ( Mills 2002 ) . More efficient usage of the energy used for illuming would restrict the rate of addition of electric power ingestion, cut down the economic and societal costs ensuing from the building of new bring forthing capacity, and cut down the emanations of nursery gases and other pollutants into the environment. At the minute fluorescent lamps dominate in office lighting. In domestic illuming the dominant light beginning is still the inefficient incandescent lamp, which is more than a century old. At the minute, of import factors refering lighting are energy efficiency, daytime usage, single control of visible radiation, quality of visible radiation, emanations during the life-cycle, and entire costs. Efficient lighting has been found in several surveies to be a cost effectual manner to cut down CO2 emanations. The Intergovernmental Panel on Climate Change for non-residential edifices concluded that energy efficient illuming is one of the steps covering the largest potency and besides supplying the cheapest extenuation options. Among the steps that have possible for CO2 decrease in edifices, energy efficient illuming comes foremost largest in developing states, 2nd largest in states with their economic systems in passage, and 3rd largest in the industrialised states ( Urge-Vorsatz, Novikova & A ; Levine 2008 ) . The study by McKinsey ( McKinsey 2008 ) shows the cost-effectiveness of illuming systems in cut downing CO2 emanations ; see Figure 1.1. The planetary â€Å" C suspension cost curve † provides a map of the universe ‘s abatement chances ranked from the least-cost to the highest-cost options. This cost curve shows the stairss that can be taken with engineerings that either are available today or look really likely to go available in the close hereafter. The breadth of the bars indicates the sum of CO2 emanations that we could slake while the tallness shows the cost per ton abated. The lowest-cost chances appear on the left of the graph. Capture1.PNG Figure1.1- Costss of different CO2 suspension chances. ( McKinsey 2008 ) The background above shows clearly that it is non possible to do a determination in one inquiry without sing the others. A holistic position takes into history all energy flows in the edifice over clip in order to make a sustainable attack ( Diemer, 2008 ) . In order to construct high public presentation edifices ( WBDG, 2008 ) we have to see all the different design procedures and facets of edifices ( see figure 1.2 ) and how edifices are used by proprietors and users. Capture3.PNG Figure 1.2- Global aims for High Performance Buildings. ( WBDG, 2008 )IntroductionHarmonizing to Pew Centre ( 2011 ) illuming histories for approximately 11 % of energy usage in residential edifices and 18 % in commercial edifices, therefore the demand to conserve light usage and follow more efficient engineerings can give significant nest eggs. In add-on to that it can besides cut down nursery gas emanations and give benefits like better reading and working conditions every bit good as reduced light pollution. Carbon emanation through the nursery gas consequence remains the singular job the whole universe is confronting due to the increased usage of fossil fuels and usage of traditional engineerings in lightings at places or in commercial edifices, every bit good as many edifices still staying brown alternatively of traveling green. In order to accomplish the decrease of C in the Earth ‘s ambiance every bit good as other nursery gases a batch of industries have sprung up in the clean or renewable energy sector. One of those elements of the industry harmonizing to the US Department for Energy ( 2012 ) is the energy efficiency sector, which may non look brassy or important at first glimpse but is softly spurring invention while cutting costs and salvaging occupations across the state as more industry leaders are turning to innovative energy efficiency techniques to cut down energy measures and produce low-cost merchandises. New illuming engineerings are many times more efficient than traditional engineerings such as incandescent bulbs and exchanging to newer engineerings can ensue in significant net energy usage decrease, and associated decreases in nursery gas emanations. The US Department of Energy in a survey in 2008 revealed that utilizing light breathing rectifying tubes ( LEDs ) for niche intents in which it is presently executable would salvage adequate electricity to be the end product of 27 coal power workss. This undertaking would give a description on researches on different illuming efficiency methods which can be used in Carbon emanation decrease and energy preservation, every bit good as besides help commercial houses cut costs so that they are able to bring forth low-cost merchandises and besides assist salvage more occupations in the present economic recession still seize with teething most houses in top industrialized states of the universe.Company PROFILEABOUT USAPASI ENERGY COMPANY LIMITED is a planetary leader in renewable energy solution, the company was established in 1993 with its specialisation in Lighting Efficiency Solutions and Technology. Having been in operation in Edinburgh ( UK ) and most states in Europe for the past 20years, and conducts researches that span over green engineerings like power technology, illuming engineering, environment pollution and direction, and more late C engineering. The company offers the most suited environmental scheme to run into specific environmental, comfort, energy and cost standards. Using computational methods backed by our practical, performance-based attack we can measure assorted options of environmental schemes giving greater flexibleness to architectural design. Areas of expertness include: Environmental facade design and optimization – analyse public presentation of facade options including heat transportation, solar additions, day-lighting, and airing. Low energy edifice design – buttocks different designs including advice on edifice signifier and natural airing schemes to help the inactive low energy design. Renewable and low C engineerings – look into alternate engineerings that best suit the undertaking needs, including facade integrated low C solutions. Since the beginning of concern, our stockholders have undertaken a significant programme of investing in order to enable the company to run into the quickly developing demands for energy use through illuming engineering, with all accent in technological invention and entire efficiency, we have maximised the environmental and economic public presentation of our resources, which has made us stand out in the energy market and run into our clients ‘ demands.TECHNOLOGY OVERVIEWLighting harmonizing represents at times up to 25 % of place electrical usage and it can impact the manner one feels, work and interact with others. It helps accomplish mundane undertakings and it is besides a important portion of one ‘s monthly public-service corporation measure. Efficient illuming would therefore come in utile since it is a signifier of scientific discipline every bit good as an art, despite the fact that most people still use the incandescent bulb, a engineering invented some 100 old ages ago by Thomas Edison. Since illuming therefore plays an of import portion in place electrical usage and C emanation from residential and commercial edifices, increasing one ‘s lighting efficiency is therefore one of the easiest and fastest ways to take down energy measures ( hypertext transfer protocol: //www.energy.ca.gov/efficiency/lighting/ ) . Lighting or Energy efficiency can therefore be defined as the optimization of energy ingestion, with no forfeit in illuming quality. It is a combination of thoughtful design and choice of appropriate lamp, luminaire and control system choice made in concurrence with informed picks of the light degree required, integrating and consciousness of the environment or infinite which is being lit ( hypertext transfer protocol: //www.energyrating.gov.au/wp-content/uploads/2011/02/2009-ref-manual-lighting.pdf ) .LIGHTING EFFICIENCY METHODSThis portion of the proposal would advert the popular ways to cut down the sum of energy consumed by illuming systems and the following discussed options give a scope of preservation options that can cut down the usage of unreal lighting ( beginning: Pew Centre, 2011 ) :Behavioral ChangeThis would intend a alteration in attitude of energy users whether in residential and commercial edifices. Turning off visible radiations when they are non being used reduces energy usage, nursery gas ( GHG ) emanations from electricity, and public-service corporation measures. It may include turning off visible radiations in unoccupied suites or where there is equal natural visible radiation. Adjusting unreal visible radiation end product can besides supply energy nest eggs ; for illustration, utilizing undertaking lighting ( e.g. , a desk lamp ) instead than room lighting can cut down the figure of fixtures in usage, and dimmers allow visible radiations to be used at maximal capacity when necessary and at low capacity.BEST AVAILABLE TECHNOLOGIES ( BAT )Timers and detectors can cut down light use to the necessary degree ; these options use engineering to mime the behavioral alteration described above. Detectors are used to function different intents in this theoretical account of light energy efficiency and they are of different sorts: Occupancy detectors: This aid guarantee that visible radiations are merely on when they are being actively used. Infrared detectors can observe heat and gesture, and supersonic detectors can observe sound. Both must be installed right to guarantee that they are sensitive to human activity instead than other activity in the locality ( such as ambient noise ) . Some estimations suggest that tenancy detectors can cut down energy usage by 45 % , while other estimations are every bit high as 90 % . Photograph detectors: They use ambient visible radiation to find the degree of light end product for a fixture. For illustration, photo-sensors might be used to turn out-of-door visible radiations off during daylight hours.IMPROVING Building DESIGN TO MAXIMIZE NATURAL LIGHTBy bettering the significant sum of natural visible radiation that comes into a edifice, the demand for unreal lighting is reduced and it may merely go a addendum for usage at dark or when otherwise needed. Besides in cut downing GHG emanations through edifice design, it is of import to take a holistic attack that considers non merely how design affects natural visible radiation, but besides the warming and chilling demands for the edifice. When unreal lighting is necessary, taking efficient engineerings can efficaciously cut down electricity usage and related GHG emanations. In taking among the available engineerings, it is of import to see several factors, including the quality of illuming needed, the frequence of usage, and the environment in which the visible radiation is being used ( e.g. , indoor or out-of-door ) . The undermentioned types of lighting and fixtures are most common in edifices:INCANDESCENT BULBSThese bulbs emit visible radiation when an electrical current causes a tungsten fibril to glow ; nevertheless, 90 % of the energy used for the bulb is emitted as heat instead than light, doing these bulbs the least efficient for most family intents when measuring them on a lms ( sum of light emitted ) end product to energy input footing. Halogen bulbs are a type of incandescent that are somewhat more efficient than standard incandescent but less efficient than most other options.COMPACT FLUORESCENT LAMPS ( CF Ls ) AND FLUORESCENT TUBESThese emit visible radiation when an electric current causes an internal gas-filled chamber to make full with UV ( UV ) visible radiation, which is so emitted as seeable visible radiation through a particular sort of surfacing on the tubing. All fluorescent bulbs require ballast, a constituent that regulates the current traveling through the lamp. Ballasts can be integrated into the bulb, as is the instance for most CFLs ( leting them to be used interchangeably with most candent bulbs ) or non-integrated, which require the ballast to be portion of the fixture, as is the instance for many fluorescent tubings used in schools and offices. Ballasts come in two assortments: magnetic ( which are older and less efficient ) and electronic ( which are newer and much more efficient ) . Both CFLs and Fluorescent tubes come in a assortment of forms, sizes, and efficiencies ( see Figure 1 for a diagram of a typical CFL bulb ) . They by and large use 75 % less energy than candent visible radiation bulbs. A CFL produces between 50-70 lms per W, compared to the 10-19 lms per W for an incandescent bulb. They are besides durable merchandises, with a life-time of 10,000 hours for CFLs and a life-time of 7,000-24,000 hours for tubings. Incandescent bulbs, by comparing, have a life-time of 750-2500 hours. hypertext transfer protocol: //www.energystar.gov/ia/products/lighting/cfls/images/Parts_of_CFL_large.jpg Figure 1: Diagram of CFL Bulb ( Source: U.S. EPA/ DOE Energy Star Program. â€Å" Learn about Compact Fluorescent Light Bulbs † hypertext transfer protocol: //www.energystar.gov/index.cfm? c=cfls.pr_cfls_about ) .HIGH-INTENSITY DISCHARGE ( HID ) LAMPSHID Lamps come in several assortments with widespread applications. They emit light when a current-also regulated through ballast-is passed between two electrodes on either terminal of a gas-filled tubing. Mercury, Na, or metal halide gas can be used, each with different coloring material end products, life-times, and applications. These types of visible radiations are non appropriate for all types of countries and usage ; for case, HID lamps have a long start-up period-up to ten minutes-and are best used in countries where illuming must be sustained for several hours ( e.g. , on athleticss Fieldss or for street visible radiations ) . In general, HID bulbs are 75-90 % more efficient than incandescent bulbs and have a long life-tim e.Low-pressure SODIUMThough these types of lamps are among the most efficient available for outdoor usage, they are merely utile for certain applications because of their long start-up clip, cool-down clip, and hapless coloring material rendering. Low-pressure Na lamps are typically used for street or main road lighting, parking garages, or other security lighting. Because of their niche application, they are non typically considered as a replacement for other types of less efficient bulbs.LIGHT EMITTING DIODE ( LED )In light-emitting rectifying tubes, negatrons and negatron holes ( atoms that lack an negatron ) combine, let go ofing energy in the signifier of visible radiation. This engineering has been around for several decennaries, but many applications of LEDs for illuming have merely late become available commercially as improved coloring material renderings have been developed and costs reduced. LED fixtures use 75-80 % less electricity than incandescent bulbs, and can hold a lifetime 25 times longer than candent visible radiation bulbs.HYBRID SOLAR LIGHTINGIn this emerging engineering, a roof-mounted solar aggregator sends the seeable part of solar energy into light-conducting optical overseas telegrams, where it is piped to interior edifice infinites. Accountants monitor the handiness of solar visible radiation and addendum it as necessary with fluorescent visible radiations to supply the coveted light degrees at each location. Early experiments show that intercrossed lighting is a feasible option for illuming on the top two floors of most commercial edifices. This engineering has other assuring benefits every bit good. The solar aggregator on the rooftop can divide seeable visible radiation from infrared radiation ; the seeable visible radiation can so be used for lighting, and the infrared radiation can be used for other intents, such as to bring forth electricity, for hot H2O warming, or for a infinite heating unit. Because the energy is split, les s heat energy is wasted in illuming ; it is alternatively used for other energy-consuming points within the edifice.Solid-state LIGHTING ( SSL )This are the following coevals of light energy efficiency engineerings which make usage of light-emitting rectifying tubes ( LEDs ) , organic light-emitting rectifying tubes ( OLEDs ) , or light-emitting polymers are normally referred to as solid-state lighting ( SSL ) . Unlike incandescent or fluorescent lamps, which create light with fibrils and gases encased in a glass bulb, solid-state lighting consists of semi-conductors that convert electricity into light ( hypertext transfer protocol: //www.lrc.rpi.edu/programs/solidstate/SSLWhat.asp ) . Harmonizing to a US Department of Energy ( DOE ) estimate no other illuming engineering offers the same degree of possible to cut down energy usage in the hereafter like the SSL. The DOE estimates that energy nest eggs in 2030 from SSL could make 190 TWh, the one-year electrical end product of 24 big power workss ( 1,000MW ) . This they estimate would ensue in 31.4 million metric ton decrease of C and $ 15 billion in energy nest eggs by 2030.RESEARCH METHODOLOGYThe intent of this research is to cognize the best possible illuming engineering that would vouch energy efficiency and aid cut down C emanation from residential and commercial edifices. Probe of the best lighting efficiency engineering would be the important portion of the research and the consequences from it would assist organize the footing for the following coevals of energy efficient engineerings that would be used in places, offices and industries to assist salvage costs, maintain occupations and cut down planetary C emanation. The research would therefore ship on happening out the most cost effectual and energy efficient engineering that can be used in edifices and how CO2 and light pollution can be reduced particularly utilizing following coevals engineerings like the LEDs and Solid-State Lighting ( SSLs ) .PRODUCT INNOVATION AND APPLICATIONSIn footings of merchandise invention and its application, the Light breathing rectifying tubes ( LED ) and peculiarly the Solid-State Lighting ( SSL ) would be the advanced merchandises to be developed to keep energy efficiency and cut down C emanations as they are set to do valued parts over the following 30 old ages. It is estimated that energy nest eggs over the following three decennaries from SSL could make 190TWh which is the one-year electrical end product of 24 big power workss which would in bend cut down 31.4 million metric ton of C released in the Earth ‘s ambiance. LED illuming systems have proved utile in index applications such as issue marks and t raffic signals due to their brightness, visibleness and long-life, while new utilizations include small-area lighting, tract and measure marker and are set to be the lightings for full walls and ceilings in future. The Solid-state lighting ( SSL ) on its portion is progressively used in a assortment of illuming applications because it offers the undermentioned benefits: Long LifeA – Light-emitting diode can supply 50,000 hours or more of life, A which can cut down care costs. In comparing, an incandescent visible radiation bulb lasts about 1,000 hours. EnergyA SavingsA – The best commercial white LED illuming systems provide three times the aglow efficaciousness ( lumens per W ) of incandescent lighting. Colour LEDs are particularly advantageous for colored illuming applicationsA becauseA filters are notA needed. Better Quality Light OutputA – Light-emitting diode have minimum ultraviolet and infrared radiation. Intrinsically Safe – LED systems are low electromotive force and by and large cool to the touch. Smaller, flexible visible radiation fixtures – The little size of LEDs makes them utile for illuming tight infinites and for making alone applications. DurableA – LEDs have no fibril to interrupt and can defy quivers. Beginning: & lt ; hypertext transfer protocol: //www.lrc.rpi.edu/programs/solidstate/SSLWhat.asp & gt ; .MARKET USER GROUPS AND PROJECTIONSThere is a changing market base for merchandises developed utilizing the ethos of illuming energy efficiency peculiarly the LEDs and SSLs which are the following coevals of illuming efficiency merchandises to hit the market and are expected to great aid cut down C emanations by cut downing the sum of electrical power generated for places and concerns. The following groups of market users are identified: Home users: Merchandises from illuming energy efficiency can be used by place proprietors and persons to cut down the sum of electrical power they consume at place through illuming. This they already do through the usage of detectors in their lighting systems that detect human voice, noise or activity before turning on the lighting in topographic points within the place. More merchandises like the LEDs can farther be developed to be used in most lighting at place to farther cut down energy ingestions in residential edifices. Business leaders: There is the opportunity for concern leaders in different industries to cut down the sum of energy they consume in their offices or industrial topographic points. Lighting energy efficiency can assist cut by every bit much as 30 % in some instances of the energy an industrial works consumes therefore salvaging the company costs and besides assisting to maintain occupations. Investor: This group of stakeholders would wish to cognize the degree of net income available in this sort of undertaking and would be interested when they find the immense possible inherent in illuming efficiency engineering and would be excited by the following coevals of engineering in the field such as the LEDs and SSLs. Regulator/Government: Government of most industrialised states like the United States are committed to doing consumers and concerns go green and salvage money and costs by cut downing the energy they consume. They sponsor researches into the development of new LED lighting engineerings that would assist cut down power coevals from authorities and power manufacturers. Therefore this research been done and merchandises developed from it would assist authorities in sensitising people on new information or merchandises to assist them travel green and be efficient in their energy ingestion thereby cut downing C emanation and act as a regulative tool for sustainable development.PRODUCT DEVELOPMENT AND SellingThe research undertaking when completed would see APASI ENERGY COMPANY LIMITED make usage of its result to develop merchandises in coaction with other research workers, makers, public-service corporation companies that are interested and authorities to invent strategies were the mercha ndises would be tested to rate their efficiency and therefore ease a wide acceptance of LED engineering across Scotland and so the UK. Besides professionals in concern and selling would be brought on at a ulterior day of the month to assist manner out marketing schemes to assist pervade place and concern consumers of electrical power to take on the new merchandises so as to cut down their energy ingestions and salvage them costs.ENERGY AND CARBON SAVING PREDICTIONSIn footings of energy and C nest eggs, the efficient usage of illuming in residential and commercial edifices would travel a long manner in guaranting that happens. Energy preservation and efficient usage of lightings would greatly cut down C emanations associated with illuming significantly. At the degree of single families and concerns, preservation and efficiency steps can take down public-service corporation measures, and broader usage of illuming efficiency engineering across the society can ensue in Greenhouse gas ( GHG ) emanation decreases and environmental benefits derived from reduced demand for electricity. For illustration Candescent Fluorescent ( CFLs ) use 75 % less energy and LEDs use 75 to 80 % less energy than candent visible radiation bulbs ; replacing these merchandises for traditional lighting engineerings, for illustration, can cut down net energy usage. The continued widespread usage of efficient illuming engineerings like the Solid-state lighting engineering would be indispensable for GHG emanation decreases with a 2008 survey by the US Department of Energy uncovering that replacing LEDs from their current niche utilizations would salvage adequate electricity to be the end product of 27 coal power workss and cut down 31.4 million metric ton of C by 2030. Estimates by planetary market research company McKinsey & A ; Co. besides note that LED engineering addition such as exchanging from incandescent and CFL bulbs to LEDs by 2030 would supply GHG emanation decreases from lower energy ingestions and besides cost-efficient over the lifetime of the bulbs. Asides from the benefits of illuming efficiency to planetary clime, its other benefits include lower public-service corporation measures to consumers, reduced light pollution and better reading and working conditions.SWOT ANALYSISStrengthsReduced Energy Bills: The usage of timers and detectors in lightings of edifices can travel a long manner in cut downing electricity ingestion from its usage and this can ensue in net nest eggs for places and concerns through lower public-service corporation measures. Longer Life: LEDs supply a longer permanent life when used compared to incandescent bulbs. The LEDs can last for up to 50,000 hours compared to the incandescent 1s that last for 1,000 hours therefore there is a decrease in care costs for concerns and place users. GHG Emission Reductions: Using efficient illuming engineerings and energy preservation can ensue in the decrease of C emitted by residential and commercial edifices. The peculiar acceptance of SSLs is estimated in the following 30 old ages to be a major engineering in cut downing the sum of electrical power generated from both non-renewable and renewable energy beginnings therefore cut downing the emanation of C into the ambiance. Carbon Trading: When successful developed and deployed across the UK, efficient illuming engineering can assist the Scotland and the whole UK save a batch of C which could hold been emitted into the ambiance. With new planetary programs to set up a planetary C market, that would give the UK tonss of C to be traded in the C market.FailingsSensors/Lighting Control: Detectors are non ever able to observe and fit demands of the residents because they are frequently located far from the country of tenancy particularly in the ceilings and can non needfully estimate illuming demands closer to the land. Upfront Costss: This pose a peculiarly noteworthy barrier, though lighting engineerings and patterns pay for themselves over clip due to their long permanent life-time – some of them peculiarly new border engineerings have immense up-front costs that consumers, concerns and local councils may be unwilling to pay. Besides, merchandises like the Hybrid solar lighting ( HSL ) has existed for decennaries but cost considerations have therefore far made widespread acceptance infeasible. Mercury Use: Agnosticism about the quality of CFL bulbs has deterred many clients though makers have been able to turn to such concerns like its hapless reflectors and noisy nature, but concerns are still high amongst consumers about the usage of quicksilver in it. CFLs contain a really little sum of quicksilver in each bulb – less than 1/100 of the sum in an older thermometer. Carbon Decrease: The undertaking looks at how carbon emanation can be reduced through illuming efficiency and due to the fact that C emanation sums to about 11 % from places and about 18 % from commercial edifices numbering 29 % between the two, efficient illuming engineerings as soon used can non cut down the full planetary GHG emanations.OpportunitiesSSLs: The Solid-State Lighting merchandises when to the full researched and deployed have the possible to work out tonss of the jobs associated with light pollution and C emanations from residential and commercial edifices every bit good as salvaging costs. It besides would greatly cut down C emanation into the ambiance by cut downing the sum of electrical power consumed hence in bend cut downing the sum of electrical power needed to be produced. Regulative Tool: This research undertaking would assist regulative organic structures better supply policies and ordinances that would drive concerns and places to go greener and salvage energy. It would besides guarantee that industries emit less C and therefore cut down the sum of pollution traveling into the ambiance.MenacesCompetition: There is the possible menace of competition from rival houses once this research undertaking is made public, as they may desire to bring forth such merchandises. Besides there is possible competition from other states in the universe who may desire first mover advantage in bring forthing engineerings like the SSL which is the hereafter of the lighting efficiency engineering industry. Utility Companies: Companies which sell public-service corporations like electricity may see the development of the SSL illuming engineering as a menace as it is estimated to cut down electrical energy ingestion in places and concerns amounting to up to the equivalent of 27 power workss in the following 30 old ages, therefore they may non be concerted in join forcesing to proving the development of the new merchandises in pilot strategies amongst their consumers to be able to bring forth informations on the sum of electrical use the usage of SSL engineering really reduces so as to besides cognize how much C emanation that reduces from the power workss. Payback Time periods: The payback period for the usage of illuming engineering besides vary in length and edifice residents may be loath to put in efficient illuming engineerings if they will be resigning the edifices before they can harvest the full benefits of these engineerings. Market Entry Barrier: There is a immense market barrier to new entrants in the lighting efficiency engineering market hence the demand for support. To research and besides make many of the new engineerings in the lighting industry requires costs therefore new entrants find it hard to interrupt into the market or even have adequate financess to transport out research on following coevals of engineerings.THE RESEARCH PROJECT TEAMThe research undertaking squad is a multidisciplinary one which has experts on low energy ingestion engineering, technology, environment scientific discipline and direction, concern direction and decision makers drawn from both Nigeria and the UK. APASI ENERGY COMPANY LIMITED would be involved in every phase of the research undertaking from its start through its disposal and coordination until its entry of full research results and study to the patrons ( Carbon Trust ) . The squad would be led by a Head of Research and Development Prof. Ryan Harts and other members from the company and other educational organic structures who would supply some degree of proficient support. Team Leader: Prof. Ryan Harts: Is the Head of Research and Development with APASI Energy Company Limited and a visiting Professor with Heriot-Watt University, Edinburgh and Imperial College, London in Energy severally. He brings more than 30years experience in industrial turbo-machinery and infrigidation systems runing from 10,000 TR surface-cooling workss to utility-scale power-generation equipment. Rob has performed energy appraisals covering more than 500 million three-dimensional pess of refrigerated and freezer infinite, including all facets of energy analysis on controls, cooling, distribution and operation of these systems. With his great passion for research and development in illuming engineering and energy usage, developing research strengths in illuming efficiency, use and C engineerings. Team Members: Prof. Morrison Fischer: A alumnus of Bachelor of Science in Materials Science from University of Wisconsin-Madison, Energy Engineering from University of Edinburgh, and PhD from Massachusetts Institute of Technology in Process Integration and Intensification. He joined the company in 1998 as an expert in Sustainability procedure and Process Intensification which has assisted APASI Energy Company Limited in accomplishing its corporate ends by supplying sustainability and energy decrease schemes, C footmark, and responses to provide concatenation studies. Dr. Franklin Oliver: Is the Chief Scientific Officer of APASI Energy Company Limited, He is a innovator applied scientist in the development of electric propulsion systems since the 1980 ‘s with Tetra Energy Inc. , Oliver brings 28years of extended research and merchandise development background, every bit good as his experience as laminitis and CEO of iCAP engineerings, to APASI Energy Company Limited. Dr. Andrew Wilshire: Holds a PhD grade in Physics/ Electrical Engineering from the Robert Gordon University, Aberdeen in 1980. He is a profound academician and research worker who have published many articles on Waste Water Management, Climate Change and Environmental Pollution, and Power Engineering Improvements with his major strength in electrical power industry. Having spent over 35years in the Industrial sector he decided to convey his huge cognition and attending into research in C decrease engineerings and illuming efficiency usage after go toing a fellowship class at the Heriot-Watt University. Dr. Edward English: He is a senior lector of Renewable Energy Engineering ( Heriot-Watt University, Edinburgh ) . His brings over 20years of Senior Management experience in both the Industrial and Electrical fabrication and distribution markets. Anterior to Heriot-Watt University, he has involved in supplying strategic consulting services to makers, distributers and private equity houses in the supply concatenation markets. Undertaking Administrator: Engr. Ismaila Lawal: Engr. Ismaila Lawal is responsible for scheme and organizing project day-to-day operations. He taps his extended experience taking and reding growing companies with emerging engineering based services.Work PlanUndertaking CostThis Research undertaking will be conducted on a projectized organisational formation which will cross over 12 calendar months with cost and resources allotment as follows:RESEARCH TEAM ( AECL )Cost PER MONTH ( ? )ANNUAL COST ( ? )Prof. Ryan Harts 1,500 18,000 Prof. Morrison Fischer 1,000 12,000 Dr. Franklin Oliver 1,000 12,000 Engr. Ismaila Lawal 750 9,000 SUB-TOTAL51,000RESEARCH TEAM ( HW )Cost PER MONTH ( ? )ANNUAL COST ( ? )Dr. Andrew Wilshire 1,000 12,000 Dr. Edward English 1,000 12,000 SUB-TOTAL24,000AssortedAPASI ENERGY COMPANY LIMITED Overhead Cost: Office Support, etc. ?8,000 Consumables: ?4,000 Heriot-Watt University Overhead Cost: Overhead for office support ?7,000 Capital Equipment: computing machines, etc. ?15,000 Travel and subsistence costs: Meetings, etc. ?14,000 Other costs: Eventuality cost, etc. ?5,000Fund Request ( Total ) ?128,000Section BDelphi StudyAn decision maker would be selected for this portion of the survey which is to fix a Delphi prediction survey for the research undertaking in the first portion of this work. The decision maker would be me and a questionnaire would be prepared and sent out to a group of experts who would so reply them. Delphi calculating harmonizing to Singh and Kasavana ( 2005 ) is a concern research technique used to find the likely happening of future events. It elicits sentiments from little choice group of experts and so tries to construct a consensus on the topic/s handed out to the experts.Questionnaire DesignFor this survey the questionnaire was designed from the background of information on illuming efficiency used in the research undertaking and seven event statements were used in the questionnaire. This was to assist find the result of future engineerings in the lighting efficiency industry. The questionnaire was developed along the prognostic skylines of 2030 ( long term ) and had a five-point likeliness of happening with 1 bespeaking ‘very likely to happen ‘ and 5 indicating ‘not likely to happen ‘ . Space was besides provided at the terminal of the questionnaire to let respondents to subject open-ended anticipations about of import hereafter events that were non identified.Delphi QuestionnaireQ1: All illuming bulbs around the universe would hold been switched from candent 1s to more efficient types? Very likely Likely Not certain Not likely Strongly improbable Q2: Hybrid solar lighting ( HSL ) would hold become executable to utilize in many topographic points? 1. Very likely 2. Likely 3. Not certain 4. Not likely 5. Strongly improbable Q3: Would the up-front cost of having an efficient type of illuming e.g. the CFLs have become cheaper for place and commercial users? 1. Very likely 2. Likely 3. Not certain 4. Not likely 5. Strongly improbable Q4: LEDs illuming engineering would travel from being used in little countries, marks and contraptions into being used as lightings in places? 1. Very likely 2. Likely 3. Not certain 4. Not likely 5. Strongly improbable Q5: Can cheaper versions of Solid-State Lightings ( SSLs ) be produced and adopted for general usage for place and commercial users? 1. Very likely 2. Likely 3. Not certain 4. Not likely 5. Strongly improbable Q6: What is the likeliness of usage of SSL engineerings in places and offices cut downing C emanation by up to 31 million metric dozenss through decreased electrical coevals by 2030? 1. Very likely 2. Likely 3. Not certain 4. Not likely 5. Strongly improbable Q7: Is there a likeliness of any other engineering coming out before 2030 that would do the SSL engineering obsolete, which at nowadays is the hereafter of illuming engineering? 1. Very likely 2. Likely 3. Not certain 4. Not likely 5. Strongly improbable Any other remarks: aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦aˆÂ ¦Sample Size/ResponsesFor this Delphi study the sample size to be used to discourse the above questionnaire would be a group of experts numbering 25 drawn from the energy industry peculiarly those with adept cognition on illuming energy efficiency, other would be from technology, environmental surveies and edifice engineering industry. The panel of experts to be used in this survey would consist of 10 experts from the energy industry with many of them holding huge cognition in illuming energy efficiency engineering, 7 technology experts, four environmental surveies specializers and four edifice engineering experts particularly those with old cognition in edifice green edifices. In add-on each expert had to be interested in the result of the consequences from the survey either through their sort of work or as necessary information for their ain field of survey. Besides, the panel of experts chosen had to be accessible. The Delphi questionnaire would be mailed to the panel of experts with a stamp self-addressed envelope in it, so that they can direct their responses back for free. Two telephone calls would besides be made to trail up responses. The first call to each of the panelists would be to verify if they have received the questionnaire, a 2nd call would be made to promote questionnaire completion and entry. The responses expected from the survey would be issues like what opinions the experts have on current illuming efficiency engineering like the CFLs, what would be the province of illuming engineering in the hereafter and the likely impact SSL would hold on illuming engineering and C emanation decrease in the hereafter. The hope of making the Delphi survey would be to assist manner out what best illuming efficiency engineering to prosecute in the hereafter. It is hoped that the survey would assist cast visible radiation on the importance of the SSL engineering for the hereafter, whether the HSL engineering can be revamped and made more executable and cost-efficient for mass acceptance and how easy it would be for residential and commercial edifices to hold all gone green by 2030 as it is soon expensive to make so now. Delphi Study Importance to ‘Future Technologies ‘ The importance of Delphi surveies to future engineerings can non be over-emphasized as it is the fulcrum on which of import determinations are made as to which future engineering to prosecute and which would non be executable to travel after. Delphi as a process harmonizing to Singh and Kasavana ( 2005 ) is used for arousing and polishing sentiments of a group of people normally experts in that field of survey until a consensus is reached and the hereafter of that field accurately forecasted, though it besides allows for dissenting sentiments excessively. It has been carried out on a regular basis in Japan in the last 40 old ages to calculate the hereafter of engineering in that state which has seen Japan go a universe leader in technological development. It is besides in usage in Korea where both the exploratory and normative attacks are used ( Taeyoung 1998 ) . The Delphi method is typically used in engineering prediction and it is the most suited manner to acquire a clear image of what engineering would be of import to the society in the long-run hereafter and besides a manner of utilizing engineering to work out awaited hereafter jobs before they arrive upon us by tapping into the encephalons and experiences of experts in any technological field being forecasted. It is besides of import as it helps technological houses meet with forecasted demand in the hereafter of any engineering they have produced or are in the procedure of researching so that future demand do non out-strip future supply hence Delphi survey is an of import tool for ‘futures engineerings ‘ .

Radio Shack Compensation Problem Essay

RadioShack is one of the largest electronic chain stores across America. They employ up to 34,000 employees and according to their corporate website (www.radidoschack.com) they offer the â€Å"Complete Package : Incredible work environment, highly qualified employees and competitive compensation , including upon hire: paid time off , merchandise and wireless discounts, credit union, career progression , continued learning and development , educational discounts ,401(k) Plan. Medical, Dental and Vision Plans Flexible Spending Accounts, Life/AD&D Insurance, Short and Long Term Disability. This all sounds great, they offer things we all look for in an employer ; a competitive compensation and perks. So how does this huge corporation become rated number 3 top worst places to work for? The Problem According to 24/7 Wall St, they examined employee reviews at online job site Glassdoor.com. To make the cut of worst company, companies need to have a minimum of 300 reviews. Based on these ratings, 24/7 Wall St. identified RadioShack as the number 3 worst company to work for. Any company receiving a score of 2.7 or lower, ranks them in the bottom 10% of the 202 companies they measured. RadioShack rating was 2.4 and has 560 reviews. Reviewers were consistently unhappy about the retailer’s sales commission structure and the long hours. The reviews also indicated that the company limits commissions to certain products, instead of paying based on sales. â€Å"Over the years compensation has turned into a big joke. You MUST perform in all metrics (service plans, batteries, cell phones, etc) to get any sort of bonus as an associate.† stated a former RadioShack employee. (www.glassdoor.com) Conclusion These remarks paint a completely different picture than what is listed on the corporate career web page. In my paper, my focus will be on the challenging monetary compensation of the company and to offer strategies on how to improve this problem.

Medical Marijuana

Dustin Flynn Assn# 5 Example/Comparison/Argumentative Inductive TREAT THE SYMPTOMS, NOT THE INJURY For centuries marijuana has been used by the top doctors of their time. And until recently, the past thirty years, the actual physical effects were unknown. Over the past three decades Science and Medicine have been researching what useful and healing effects this herb has, if any. Through my research I have found what I had only thought to be true. Marijuana does have great medicinal use. It is currently being used for an array of illnesses and injuries. But its most effective uses are focused in treating the onsets of AIDS and the symptoms from chemotherapy in the treatment of cancer. Those onsets and symptoms are anxiety, declining appetite, nausea, and general pain. These ailments bare a strong resemblance of the symptoms of Traumatic Brain Injury, or TBI. It is because of these resemblances that I have come to the conclusion that marijuana could be the best treatment for the symptoms associated with TBI. In this article I am going to explain the historical uses of marijuana, the symptoms of TBI, the current treatments for TBI, how marijuana works, and the valued effects that marijuana can provide for persons diagnosed with TBI. As I said before, marijuana has been used for centuries for medicinal use. The first uses are dated back before 4000 BCE, (Before Common Era), as a food source because of its protein and omega 3 content. â€Å"The first recorded medicinal use was in 2737 BCE. Emperor Shen-Nung of China suggested it be used for the treatment of constipation, menstruation cramps, rheumatism, malaria, gout, and absentmindedness. †(Sanna, 18) Now if we look at some of these ailments and diseases and take some of the symptoms that are associated with them. We can see that they are similar to symptoms associated with TBI. Take rheumatism for example, most people associate rheumatism with rheumatoid arthritis or osteoarthritis. But in its most simple diagnosis it is described as general pain and weakness, which is a common symptom with a major diagnosis of TBI. Patients with a major diagnosis can be in, sometimes, constant pain, because the receptors in the brain that regulate pain are damaged due to their TBI. So centuries before things were the way they are now, there was a suitable prescription for one major symptom associated with TBI. Now lets look at absentmindedness, we cannot be sure what the exact definition of this could have been in 2737 BCE. But what we can take from this is that even back then it was acknowledged that marijuana was a suitable prescription for issues concerning the brain. The Emperor was able to see a beneficial change in mood, memory, or thought process. Something made a significant change for him to recommend marijuana. Marijuana became very popular medically in China and eventually made its way to Europe. Around 500 BCE marijuana reached Europe, and with its long reputation as a medicating plant, the Europeans immediately put it into personal testing. â€Å"Doctors of that time separated marijuana into two groups, weedy, and cultivated. †(Sanna 18) The weedy marijuana was best used for curing hard tumors. And the cultivated marijuana was best used for soothing and curing coughs. Now that might seem like a big difference in the severity of symptoms, but the Doctors of that time tested marijuana with almost every ailment and disease that was brought to their attention. Again as before, if we look at one of these symptoms and compare it with symptoms of TBI we can see the benefits. As a patient with any severity of TBI there is a higher risk of developing cancerous and malignant tumors in the brain. â€Å"Doctors and Scientists are unsure of why this is associated with TBI†(Chew 851-878), but their research shows that the risks are there. Marijuana has certain properties called â€Å"Cannabinoids† (Richmond) that actually convince tumors anywhere in the body to commit suicide. The reason this is so beneficial for patients with TBI, patients who are at higher risk of developing tumors in the brain, is because the â€Å"Cannabinoids† in marijuana link up with our bodies own â€Å"Endocannabinoid System†, (Richmond) a system which naturally produces cannabis in our bodies, and fight tumors in the brain. â€Å"Tumors in the brain are the hardest forms of tumors in the body to cure, because they are so hard to treat. (Chew 851-878) It is extremely dangerous for Doctors to operate on the the brain, and normal chemotherapy will usually kill the patient before it kills the tumor due to what is called the â€Å"blood/brain barrier†. (Chew 851-878) â€Å"The blood/brain barrier† is a filter of sorts, the brain has to have whole blood and oxygen to operate properly. The â€Å"blood/brain barr ier† filters out toxins such as the ones used in chemotherapy, and is very selective in what it lets in the brain. The â€Å"Cannabinoids† found in marijuana are able to pass through that â€Å"blood/brain barrier† freely which allows it to do its job and destroy tumors, naturally. Let us skip ahead to around the ninth century. Marijuana has gained popularity as a medicine everywhere east of the Atlantic. And in â€Å"India it was claimed to cure dandruff, Sexually Transmitted Diseases, leprosy, insomnia, and tuberculosis. † (Sanna 18) As far as these ailments and diseases go, insomnia is the one symptom that is shared with patients of TBI. Many patients with any severity of TBI experience insomnia, or other sleeping disorders. Research today supports the Indians theories that marijuana can and does treat insomnia. Now to bring it home, in the United States from 1850 to 1942 marijuana was actually listed in the U. S. Pharmacopeia, which is the list of government approved and recommended drugs for use in treatment of patients. At that time marijuana was stilled called cannabis and was being used in the treatment of labor pains and nausea. But in 1942 the United States Government declared cannabis, (marijuana), a level one narcotic and was made illegal to prescribe, posses, or cultivate. Out of the two ailments that marijuana was being used for at that time, nausea, is a direct symptom of TBI. Patients with any severity of TBI can have chronic nausea brought on by a injured equilibrium. This injury can have the affects of severe motion sickness even when a patient is standing or sitting still. Finally in 2003, â€Å"Canada became the first country in the world to offer medical marijuana to patients† (Sanna 18), initially if was for the treatments of symptoms associated with cancer and AIDS. Since 2003 some states in the United States have followed that example, California being the first, but since medical marijuana is still Federally illegal patients, Doctors, and pharmacies can be arrested, closed, and have their licenses removed. Which makes the freedom of prescribing and receiving medication difficult. â€Å"More than 5. 3 million people, or approximately two percent of the U. S. Population, are living with disabilities resulting from Traumatic Brain Injury. † (Chew 851-878) Here is a list of some of the difficult symptoms, both mentally and physically, that these patients could be facing on a daily basis. Mentally; Attention Deficit Disorder, memory loss, depression, easily agitated, irritability, unprovoked acts of aggression and violence, mania, psychoses, and mood swings. These are just the main mental struggles these patients possibly face suffering from TBI. Physically; Random loss of consciousness, disorientation, headaches, general pain, loss of balance, nausea and vomiting, blurred vision, ringing in the ears, bad taste in the mouth, sensitivity to light and sound, sleeping disorders, seizures, and loss of bladder and bowel control. With all of these symptoms these patients could be facing it is hard to think of the cocktail of medicine that these patients could be forced to take on a daily basis. Currently pharmaceutical companies try only to treat one symptom at a time, it makes for a bigger business and more profits, which leaves the patient, especially in this case, on the long road to recovery. Currently there are over thirty one different drugs being used just to treat the mental symptoms associated with TBI, with no one drug being able to treat multiple symptoms. So that means in most cases these patients are using at least two drugs on a trial basis at any given time, and if there is no change in symptoms they are simply switched to another medication until they achieve satisfactory effects. Just imagine the strain these patients are putting on their livers just to ease the symptoms of a Traumatic Brain Injury. And this is how it is for every patient, Doctors are still unable to come up with what works best for certain symptoms. With that uncertainty, patients become human test subjects, and each Doctor becomes a researcher. And in some cases of mild TBI, the medication that is prescribed has side effects that out weigh the patients initial symptoms. Why would anyone want to take medicine to stop vomiting if the outcome was constipation; and if someone has loss of balance, the medicine prescribed could make them extremely drowsy and have them sleep all day. The world of pharmaceuticals is expensive, representatives from these companies turn Doctors in to salesmen and spokesman. And the outcome is high cost prescriptions that cost the patient and the insurance companies millions of dollars every year, not to mention the huge amount of money that these companies receive from the government every year to research and produce new â€Å"miracle† drugs. Marijuana is made up of over 421 natural chemicals, of which over sixty are Cannabinoids†. (Richmond) Now as I mentioned earlier, we all have what is called a â€Å"Endocannabinoid System†, which regulates the â€Å"Cannabinoids† that are body naturally produces, that is right our bodies produce cannabis. The natural â€Å"Cannabinoids† in our body are used almost like our immune system. When there is something wrong in our bodies an alarm goes off, like when we get a cold, and our immune system rushes in and attacks that bad thing trying to kill it. Our â€Å"Endocannabinoid System† works almost the same way but it is able to fight many bad things at once, while also protecting our good cells, regulating proper brain function, and leveling our anxiety. Our â€Å"Endocannabinoids System† is very advanced, it is mostly gathered in the brain, but it spans through the liver, the bones and the nervous system. There are four main â€Å"Cannabinoids† that Doctors and Scientists have been able to focus on because of there over all medicinal uses. The first and most recognizable is Delta 9-Tetraydrocannabinol or THC. THC is a psychoactive component that mimics and enhances the bodies own Endocannabinoids System† (Richmond); which widely effects mood, appetite, sleep, and good cell protection. So for patients who have been diagnosed with TBI that have appetite loss, sleeping disorders, and mood swings, this component of marijuana can greatly help. The second main â€Å"Cannabinoid† is Cannabidol or CBD. à ¢â‚¬Å"CBD is a non-psychoactive component that enhances the sedative effect† (Richmond), which is good for patients diagnosed with TBI specifically dealing with insomnia. It also is an excellent anti-inflammatory, and bone growth stimulant. It has anti-diabetic and anti-bacterial capabilities, it also has anti-proliferative anti-cancerous capabilities, which means it helps to kill malignant tumors. It is a anti-spasmodic, which fights against muscle spasms and seizures. It is a neuroprotectant that helps regulate pain due to nerve damage, and it is a anti-psychotic, which helps in the fight against schizophrenia, these last three symptoms are directly associated with TBI. The third main â€Å"Cannabinoid† is Tetrahydrocannabivarin or THCV. THCV is a non-psychoactive component† (Richmond) that helps the other main â€Å"Cannabinoids† to be delivered faster, and to the correct spots where the â€Å"Endocannabinoid System† is possibly running low on ammunition. This component could extremely help patients diagnosed with TBI to get the correct â€Å"Cannabinoids† where they are needed quicker. But its downfall can be that if there is to much THCV in the certain strain of marijuana, that the effects of the other â€Å"Cannabinoids† will be short lived. It is also a very effective protective/preventive against type two diabetes. The last main â€Å"Cannabinoid† is Cannabichromene or CBC. â€Å"CBC is a psychoactive component that is a lower strength Cannabinoid† (Richmond) which is a excellent anti-depressant, anti-inflammatory, bone growth stimulant, that strongly prohibits tumor growth in Leukemia and breast cancer. There are few solid arguments against the evidence that has been shown in today's scientific research. The most popular argument about using marijuana medicinally is that when smoked we are actually introducing tar and other cancer causing agents into our body. But research shows that there is absolutely, one hundred percent, no evidence to support the theory of that. In fact it is quite the opposite. Also to help against that argument, there are now ways of ingesting marijuana without smoking it, it can be made into a butter and cooked into everyday foods. It can be made into a spray form that is applied directly under the tongue, and it also comes in a very low dosage pill form which is currently used only for nausea and vomiting associated with cancer and AIDS treatments. Another argument is that there is no way to regulate the dosage on marijuana because there is such a difference between strains of the marijuana plant, someone could overdose. Scientist have proven that if someone was to overdose on marijuana that the initial reaction the body will put off is to just go to sleep, that is it. The patient would just sleep it off as if it were a hangover, minus the headache in the morning. Also the longest possible side effects will last with marijuana is only a few hours, even if there is a overdose situation. In the thousands of recorded years of marijuana use, for recreation or medically, there has not been one recorded death, no one has died just from using marijuana. In fact scientists have come up with what it would take for a person to actually die from smoking marijuana. â€Å"A person would have to smoke 1500 pounds of marijuana in about fifteen minuets, and they would probably die of asphyxiation. † (Richmond) The only other argument that has any solid ground is that, at least in the United States, marijuana is still federally illegal to posses, cultivate, and distribute. And to that argument, the only thing I can say is that it will take the states themselves to stand up and take care of their own people, and provide them with the medicines they need, then eventually the federal government will have to fall in line. In seeing this evidence of marijuana and its scientifically proven medicinal uses, most people can not believe it is true. People cannot believe that there is one drug that is able to treat so many things at once. The truth is that for thousands of years our body has produced this drug on its own, and with the growth of humans not only intellectually but physically, and industrially. We have created a world that has taken our â€Å"Endocannabinoid System† and made it in some cases useless. We are introduced to so many toxins in our food, in our air, and even in our medications that we have not been able to upgrade our â€Å"Endocannabinoid System†, like we have with our immune system ,with the introduction of vaccines and certain pollutants. Thousands of years ago, before we created most of the toxins of today's world, our â€Å"Endocannabinoid System† was perfectly able to combat along with our immune system against most of the ailments and everyday aches and pains. We have not steadily increased our intake of â€Å"Cannabinoids† like we have with other things. We are still operating at a level suitable for life thousands of years ago. With the introduction of marijuana into our bodies we will not only be able to fight against these tough symptoms associated with TBI, but we could possibly be able to prevent and possibly cure diseases like cancer, rheumatoid arthritis, osteoporosis, and many other everyday symptoms that we are all faced with in our life. Thesis Statement: marijuana could be the best treatment for the symptoms associated with Traumatic Brain Injury. OUTLINE I-TREAT THE SYMPTOMS; NOT THE INJURY A-Historical uses of marijuana B-Symptoms of TBI C-Current treatments of TBI D-How marijuana works E-The valued affects that marijuana can provide for persons diagnosed with TBI II-Historical uses of Marijuana A-Before 4000 BCE a-used as a food source B-First recorded medical use in 2737 BCE a-Emperor Shen-Nung of China makes suggested uses C-Marijuana in Europe around 500 BCE D-Marijuana in India around the Ninth Century E-U. S. Between 1850 and 1942 a-Marijuana is listed in U. S. Pharmacopeia F-2003, Canada become first country to legalize Marijuana for Medical use III-Symptoms of TBI A-Mental Symptoms B-Physical Symptoms IV-How Marijuana Works A-A brief description of the Endocannabinoid System B-The affects of marijuana on the Endocannabinoid System C-Four main Cannabinoids found in marijuana V-The valued affects that marijuana can provide for persons diagnosed with TBI A-The four main Cannabinoids and there healing powers VI-Arguments against the use of medical marijuana A-Marijuana smoke is bad for you B-No way to regulate dosage, possible overdose C-In the U. S. It is still federally illegal to posses, cultivate, and distribute VII-Marijuana and its overall affect on our body A-Marijuana is a great natural substance that cannot only heal us but prevent us from acquiring new ailments B-Marijuana is the best treatment for the symptoms associated with TBI REFERENCES Fogarty, A; Rowstone, P; Prestag, G; Crawford, J; Grierson, J; Kippax, S. â€Å"Marijuana as a Therapy for People Living with HIV/AIDS: Social and Health Aspects. AIDS Care February/19(2) 2007: 295-301 WEB August 15, 2011 www. cinahl. com/cgi-bin/refsvc? jid=914&accno=2009490500 Cotter, J. â€Å"Efficiency of Crude Marijuana and Synthetic Delta-9-Tetrahydrocannabinol as Treatment for Chemotherapy-Induced Nausea and Vomiting: A Systematic Literature Review† Oncology Nursing Forum May/36(3) 2009: 345-352 WEB August 15, 20011 www. cinahl. com/cgi-bin/refsvc? jid=293&accno=2010421156 Chew, E; Zafonte, R. â€Å"Pharma cological Management of Neurobehavioral Disorders following Traumatic Brain Injury-A State-of-the-Art Review†¦ Research to Improve the Lives of Veterans: Approaches to Traumatic Brain Injury; Screening, Treatment, Management, and Rehabilitation in Arlington, Virginia, April 30 to May 2, 2008. † Journal of Rehabilitation Research and Development June/46(6) 2009: 851-878 WEB August 15, 2011 www. cinahl. com/cgi-bin/refsvc? jid=1009&accno=2010544758 Sanna, E. J. Mind Altering Weed Broomall: Mason Crest, 2008 Print What if Cannabis could Cure Cancer. Dir. Lee Richmond. Lee Richmond Films LLC 2010 Film Medical Marijuana Marijuana is the most commonly used drug in the United States. However, it has singular distinction of being both a commonly used illegal substance and also a legally prescribed medical substance. Marijuana will always be used for private reasons or for medical purposes. Isn’t it a good thing that children not even four years of age are offered medical marijuana to cure diseases such as epilepsy? Seth Ammerman and Courtney Williams are writers for New’s Digital weekly. These articles were published in December of 2012. Courtney and Seth state their point of view about medical marijuana.Should medical marijuana be prescribed to children? People who are against medical marijuana say that there is not enough scientific research to support prescribing cannabis. Medical Marijuana is only legalized in some states because everyone has their own right to state their own opinion. Not every state agrees. In every cannabis plant there are cannabinoids, which are the THC and CBD ch emicals. THC is the chemical that drug cartels use illegally. Cannabidol is the chemical that is put into medical marijuana. Most dispensaries do not get tested for there cannabinoid content.The chemical is usually unknown. One of the major issues to prescribing a child medical marijuana is the cause of addiction. Marijuana can alter the brain into wanting the drug all the time. The younger a child starts to use cannabis, the child may never want to stop. (Ammerman 2) Of course there are side effects that may give you a negative feeling about using medical marijuana, such as anxiety, paranoia, and depression. While some people say what if. There are others who take a risk and take a chance. Parents who have chosen cannabis to treat their child have raised their eyebrows.A two year old had to go through 39 hours of surgery, while under anesthesia for 42 days. The doctor sent the child home on hospice and morphine. The child’s pediatrician suggested cannabis. The two year old i s now alive and free of cancer. (Williams 2) Marijuana contains of Vitamin C and Vitamin D. Vitamin F is also found in medical marijuana that contains a cannabinoid acid, which allows the cells in your brain to treat the disorder. (Williams 2) In my own opinion, I’m for medical cannabis. Children can always stop themselves from becoming addicted if they use the drug correctly and they do not abuse it.There are millions of people today using cannabis as medicine. While children are throwing a million and one pills down their throat and nothing is working. You can never doubt medical marijuana. Medical marijuana will be able to cure anything. Should medical marijuana be prescribed to children? Yes, it should. Medical marijuana is a touchy subject. There may not be enough scientific evidence, but who needs evidence when there is proof. All you have to do is take one look at a child who is free of cancer from using medical marijuana. That child is the proof.

DEsigning a Psychology experiment , 1000 word maximum report Essay

DEsigning a Psychology experiment , 1000 word maximum report consisting of an hypothesis and a method section - Essay Example 3. METHODOLOGY This project requires cause and effect hypothesis testing and therefore the design chosen is an experimental design (Srinagesh, 2006), with a quantitative research methodology. 3.1 Participants (Sample) The sample for this research will consist of two groups of college students. The sample will be drawn from among college students. The sample will consist of 40 college students in all. Twenty of these will be those whose parents have been divorced while twenty will be those whose parents are both alive and living together. In order to control the variable of gender, each group of participants will be composed of ten males and ten females. The students will be approached along with a briefing letter about the experiment and they will be asked to sign an informed consent form if they are willing to participate in the research. 3.2 Variables The independent variable in this study will be the divorced or not divorced status of the participants’ parents while the dep endent variable will be the scores obtained on the questionnaire titled: ‘Student readiness Inventory’ (ACT, 2011). 3.3 Research Design and Method This experiment involves hypothesis testing and is based on quantitative methods. ... oups, one will consist of children whose parents have been divorced and the other will consist of children whose parents are living together, therefore, an independent groups design fits the aim of the study. This design will also remove the threats to validity due to order effects (Brian, 2002). This methodology was chosen because the nature of the study is experimental rather than exploratory. Hypothesis was devised after some quick review of literature and theory. It is expected that the null hypothesis will be rejected. 3.4 Research tool/ Instrument After reviewing a considerable number of studies that attempted to focus the effects of divorce on academic achievement, it was decided that questionnaire be used as research tool (Anderson & Taylor, 2008). The ‘Student readiness Inventory’ was selected to be used as a research tool. Student Readiness Inventory is a questionnaire that was developed by a non-profit organization called ‘ACT’, in order to identi fy the at-risk students in the field of academics. The rationale for selecting this inventory is twofold: first, if Grade Point Average would have been used to gauge academic success, it would not have taken into account the psychosocial factors that affect academic performance in children of divorced couples. Secondly, the Student readiness inventory was preferred over Grade point average because different individuals’ parents got divorced in different years. Tracking down the Grade Point Average of the students in the year following the divorce would have been a challenging task. Therefore, it was decided to run the Student readiness inventory, which is a short inventory and is very easy to score. 3.5 Data Analysis Descriptive statistics will be used to analyze the data. According to Kazmier (2004),

Conditions Endured by the French Working Classes Essay

Conditions Endured by the French Working Classes - Essay Example Related to the plight of the French working class throughout time, from Sands fictional portrayal of the life of the working class person to the concept of the Paris Commune of 1871 as espoused by Bakunin, and the account of the Paris Workers’ Revolution as given by Marx. Each has a different perception, and likely none contributed to garnering tremendous sympathy for the very French individuals they were designed to invoke as such. The Paris Commune is predicated on the premise that the Church and the State are primarily responsible for the plight of the working class in French. As such, they should be abolished, as a society would be better off without these institutions. Take from the perspective of an Anarchist, Bakunin makes the effective argument that government exists for the elite and, apart from its complete abolition, the French people would continue to suffer under a sort of tyrannical rule. Sands’ notion of the Black City is reflective of this reality as well, as she paints a picture of French society as being largely reprehensible towards the common man. At the same time, the working class seems to have a misplaced ambition that precludes them advancing in society, held back by Marxist teaching and tendencies1. Her ambition was to support the poor and working class, and she used much of her writings to support this important objective. The Black City itself was a precursor to the newspaper that she started shortly after the 1848 Revolution. Through this fictional account, Sands presented the reality that the French Working Class have no escape from the life that they find themselves in. They have become complacent and accepting of this fact, lending to the reality that a true worker’s revolution would be the only way out of the strife and difficult that the church and state had placed them in.

Immunology in Biotechnology Essay Example | Topics and Well Written Essays - 750 words

Immunology in Biotechnology - Essay Example have distinguished different kind of inflammation like: Granulomatous inflammation, Fibrinous inflammation, purulent inflammation, serous inflammation etc. and each of these are associated with particular kind of diseases or infection. These observations of type of inflammation related to particular disease or infection facilitated development of new diagnostic procedure for identification of disease and similarly by understanding mechanistic aspect of inflammation in particular disease opens new vista of new treatment. strategies. 2. Explain the structure of a virus. How does it differ from bacteria? Are antibiotics effective against viral infections? Why or why not? Answer the question posed on the cover of the December, 2004 issue of Scientific American â€Å"Are Viruses Alive?† Explain why this is an important question. Virus contains nucleic acid, surrounded by a protective layer of protein, which is called capsid. It also possesses a lipid layer that is derived from the membrane e of the host. They differ from bacteria in the presence of cell wall. Most bacteria have a rigid cell wall, followed by cell membrane and a cytosol. A bacterium possesses all the information needed for reproduction viz., the DNA. Whereas, in the case of the virus it may or may not have an outermost layer called envelope and it also posses a core genetic material which can be either DNA or RNA. Anti bacterial antibiotics are not effective against Viruses as the target molecules for anti bacterial antibiotics are different or absent in viruses, like cell wall (Penicillin ), Ribosome (tetracycline), Transcription (Rifampicin) etc. But there are several anti viral antibiotics are available in market which effectively kills the viruses. The viruses are consider to be a in between of living and non living world as it multiplie s but with the help of host. But now it is clearly demonstrated that viruses are living organism and its become model system to understand what is the minimum

Extraction of Metals from their Ores Worksheet Coursework

Extraction of Metals from their Ores Worksheet - Coursework Example an alloy with lead called solder/ it was used back in the Bronze Age to make alloys/ it is malleable, ductile and becomes a superconductor at low temperatures It is used in plumbing and to make electrical wires/it was used even in prehistoric times and was later used to make brass/Very good conductor of electricity, malleable, resistant to corrosion and very unreactive. It is used mainly for jewellery and decorative purposes, and also for electrical contacts and electroplating/Used in Ancient civilizations especially Egypt for jewellery and ornaments/it is highly unreactive, malleable and ductile. These elements are strong non-metals and are unstable in their elemental state and they can form stable compounds when reacted with the more reactive metals. Furthermore the reactions that form these compounds are exothermic hence they are favoured and oxygen and sulphur are commonly bonded to metals in their ores. 4. Referring to the table of reactivity for metals on page 231 of your text book, can you see any relationship between the reactivity of the metals and their date of discovery? Describe any relationship you can see. There is a relationship between the reactivity of elements and their date of discovery; the more reactive elements were discovered later, around the 18th and 19th century, whereas the less reactive elements were discovered at the latest by 1000 BC. More reactive elements such as potassium to magnesium were discovered around the early 19th century, while less reactive elements, starting from zinc to silver were discovered from 1000 BC dating back to as much as 9000 BC. Method 1: React the metals with cold water, warm water and/or hot water and note the reaction that follows. More reactive metals will react easily with cold water, less reactive metals with react less vigorously with warm water whereas the metals with very low reactivity will not react even with hot water. Method 2: React the metals with dilute hydrochloric acid. The metals that

'The Lisbon Treaty has replaced the old European Union with the new Essay

'The Lisbon Treaty has replaced the old European Union with the new European Union.' (Sch_tze, 2012). Criticall - Essay Example Thus it critically evaluates the statement based on an overview of how it came into being, followed by a review of its four structures to demonstrate to the extent and ways it represents a new way forward. It also reviews how the treaty seeks to increase the effectiveness of the new EU compared to the old EU through more qualified majority voting, institutional changes and co-decision procedure. In addition, it offers an analysis of how the democratic values and the roles of the national parliaments are strengthened compared to the old European Union1. Further analysis includes improvement of citizen’s rights and political changes that signify a change from the old system. Section A: The Lisbon Treaty has replaced the â€Å"old† European Union with the â€Å"new† European Union’ Background of the Treaty of Lisbon The Lisbon Treaty seeks to rectify the structure and the function of the old European Union, which justifies the statement that it has replaced t he â€Å"old† European Union with the â€Å"new† European Union2. Also known as the Lisbon Treaty (LT), it comprises an international agreement that seeks to amend or revise the Maastricht Treaty and the Treaty of Rome, the two treaties that make up the European Union’s (EU’s) constitution3. ... Upon the expansion of EU to comprise 27 member states, it was necessary that amendments be made on the way Europe’s institutions function and how they make decisions. It was further agreed that the treaty shift focus on modernizing European Union, which also justifies the statement that it replaced the old order5. The Lisbon Treaty’s objectives are categorized into four primary areas6, namely to create more transparent and democratic Europe, to promote citizen rights, to build a more efficient Europe and to reposition Europe as a key figure on the global scene7. Shift in decision-making process The Lisbon Treaty transformed the decision-making process of the EU8, thus implying a change from the old system enabling it to work more effectively. First, it seeks to render the EU a stronger yet more coherent say with the creation of a new position of the President of the European Council who chairs the activities of the heads of governments of the member states9. This way, h e works towards facilitating consensus as well ensuring the continuity of the policy. The LT has therefore increased the significance of the Presidency as a decisive organ in the policy-making process10. The president can today mediate between the actors during negotiations while at the same juncture pushing the process towards a favorable direction. He also guides the strategy direction of policy-making. In addition, the LT has created changes to the European Union’s internal decision-making apparatus. The changes are intended to rationalize the process and make it less vulnerable gridlocks by a single member-state. The treaty further attempts to address issues on the democratic transparency and

Parental Involvement on Student Achievement Research Proposal

Parental Involvement on Student Achievement - Research Proposal Example The participation of parents can be formal or informal and constant or irregular. However, the most important thing is how effectively parents are participating in various educative programs/activities at home, school and in society to help children develop skill such as social, emotional and academic skills. Henderson & Berla remark that "when schools work together with families to support learning, children tend to succeed not just in school, but throughout life" (Gianzero, 1999 p.2). This overall development of students is evidenced by many studies across the world. At this juncture, the present study aims to explore the development of students in all respects by virtue of their parents' support. The study is intended to understand whether parent involvement in education can enhance the student achievement-socially, emotionally and academically. It also tries to throw lights on the effective ways of parental involvement that are high chances of student success in life. The study d oes not classify the students in respect of ethnicity, race, family and financial background. All types of students and parents are included in the survey to contribute their opinions and perspectives that, the researcher thinks, is necessary to come out with unbiased and generalized conclusions. The study focus on three aspects to empirically conclude that students' overall development is possible with parents' involvement in their education. These aspects are social achievement, emotional achievement, and academic achievement. The Research Problem As stated in the last paragraph, researchers all over the world are of the opinion that parental involvement does make positive results to students. But, little is studied and talked about the overall development of students as a result of the participation of their parents in their studies and other activities at school and home. Therefore, the present study is relevant in this context to examine whether the parental involvement can contribute to the overall development of students or not. The study put emphasis on three important variables, the validation of which is the ultimate objective of the study. Social Achievement The ability to socialize and communication skill is considered to be one of the key factors of success in life. Human beings are to interact with the fellow beings not only to communicate with them but also to understand and empathize with them in times of their troubles. Social interaction should be developed and encouraged by parents as well as teachers to equip students to keep away from the social evils and keep them ahead in the efforts to solve social problems. Emotional Achievement Now-a-days the success or otherwise of anyone is assessed on the basis of his/her Emotional Quotient (EQ) rather than Intelligent Quotient (IQ). It is also possible in schools and colleges to apply this parameter as the criterion for evaluation of student

Globalization is a Result of Neoliberal Polices Essay

Globalization is a Result of Neoliberal Polices - Essay Example This research is being carried out to evaluate and present the concepts of neo-liberalism and globalization with proper definitions. On the surface, globalization has been understood as a process of compression of time and space which has enables business enterprises to concentrate more on production and achieving localization benefit. But it should be noted that the definition of globalization is broader and aggregated in terms of socio-economic levels. Globalization is basically an economic change which has taken place in every part of the world with a wider reach to heterogeneous audiences. The spread of globalization is mainly a spread of capitalism which has been in active since late 19th century. The spectrum of globalization has been understood as a very helpful concern because it helped enterprises to save a great deal of time and capital in order to transport products and services. This also saved the cost to communicate with better and effective transference than before. Th e view of globalization has been taken and welcomed in the international business including all major business institutions. It was merely because the dream of reaching to the areas which were once considered as remote. There is no part of the world which has not been reached in terms of economic activity. The credit for this massive increase of business activates al around the world goes to the phenomenon of globalization. The aim of business enterprises is to make profit by making sure that the member of societies (consumers) is able to get all the comforts for sustaining a better lifestyle. This is due to the faster and diverse means of trading and financial transactions. Seemingly, the political control over the activities of business being undertaken cross-border is just another aspect that has declined now. In other words, it could be said that the control of political institution on business enterprises to go cross-border seems to be less influential than before (Baldwin 2012 ). It should also be noted that the quicker and diverse impact of globalization could not be possible on its own. There are some of the factors that have influenced globalization to take place all around the world. These factors are rationalism, capitalism, technological innovation and regulation. Taking these four elements into account, it becomes easy to understand as to why globalization has taken such a diverse reach in the business world. The technological innovation such as easy transport of products and services through air routes and sea routes was has become faster because of the easy and diverse communication networks. The financial institutions which were limited to the domestic business are now complying with international financial systems allowing better visibility of shares for foreign markets for investment purpose (Pambazuka News 2010). The phenomenon of globalization is somewhat similar to that of neo-liberalism. It is due to the nature of neo-liberalism which is d efendant of free trade and a liberal view of economy to promote equal and diverse platform of markets.

Alcohol Use in Micronesia Essay Example | Topics and Well Written Essays - 750 words

Alcohol Use in Micronesia - Essay Example Today, alcoholism is a major issue that calls for international attention and input to try and manage. This paper evaluates the culture Truk, Marshallese, and Palau, and compares them to identify distinct differences and similarities to generate a hypothesis. Prior to the Japanese administration, chewing of betel nut was common, until the Japanese introduced alcohol and it is now a part of their traditional and modern day occasions except house parties intended for financial exchanges (Nero 1990). The Palaun’s today are associated with high drinking capacities. This drunkenness is linked to increased wife-beating which is today more common than ever for this culture. Abuse origin is thought to be the administration of the Japanese who introduced corporal punishment as a mode of discipline and for violence against women by their husbands, and increased drunkenness amongst Palauan’s men resulting to high Palauan aggressiveness. Chuuk culture is located in Moen Island where alcohol abuse is a common practice that originated from United States immigrants, embedded into Trukese cultural system, and perpetrated by their cultural attitudes and values (Mac 1979). Additionally, Trukese marriage stability occurs with age where men become less violent and are only alcoholics unlike youngsters who drink and engage in fights. Trukese are alcohol abusers identified through destructive conduct and aggressiveness and fights. These drunkards are mostly identified as high school dropouts, and unemployed wage workers (Mac 1979: 134). The Marshallese people are located in Moen islands and originally consumed alcohol in during transition of young males to manhood. However, bottled alcohol or liquor was introduced to them by Americans resulting to changes in youth ethos to take charge of their own affairs and not blindly following the community elders (Carucci 1949: 147). Alcoholism amongst Marshallese unmarried

The Pre-Socratic Tradition and Socratic Philosophy Essay Example for Free

The Pre-Socratic Tradition and Socratic Philosophy Essay Socrates was one of the most relevant figures in philosophy. His influence in this field of discipline was so extensive that every philosopher who came after him followed in his footsteps. Though the history of philosophy considers Socrates as a central figure, there were lesser known but equally important philosophers who came before him. These individuals are known as Pre-Socratic philosophers. Now the philosophy before the time of Socrates and the philosophy that Socrates influenced shared similarities and differences. This essay seeks to discuss what makes these philosophies alike and what sets them apart. What was the pre-Socratic tradition all about? What was its subject matter? To properly describe the pre-Socratic tradition, there are several themes to consider. First, this tradition deviates from mythology and religion (Soccio 62). During the Greek civilization, the knowledge of the people was founded on either mythology or religion. The answers to their inquiries were provided for them by the stories of gods and goddesses. Pre-Socratic tradition relies on neither mythology nor religion. Second, its main preoccupations are nature and the world (Soccio 63-64). The thinkers before the time of Socrates were not satisfied with what was already established about how nature was or how the world worked. Instead, they posed their own questions on the workings of nature and the universe. Third, the pre-Socratic tradition used reason in their explanations behind the ways of nature and the world (Soccio 64). Prior to the emergence of these thinkers, the only explanations available were those which were mythological or religious in nature. As was earlier stated, the pre-Socratic tradition deviated from mythology and religion. This deviation is due to the preference for rational investigation. The pre-Socratic thinkers attempted to verify their views with reason (Soccio 64). These three themes define what the pre-Socratic tradition was about. There were many thinkers who were part of the pre-Socratic tradition. Three of these thinkers were Thales, Heraclitus and Anaxagoras (Soccio 64). All three pre-Socratics were preoccupied with discovering the ways of the world with the use of reason rather than mythology and religion. Thales was the first significant pre-Socratic thinker in history. He upheld the belief that water was the element behind all things. For Thales, every single thing in the world was created with water. He simplified the complex workings of the world into a single substance—water (Soccio 65). The conclusion that Thales had arrived at was not based on religious speculation or mythological presumptions. Instead, he created a rational explanation for what he observed in nature (Soccio 65). Just like Thales, Heraclitus also inquired about the world and the element which kept it together. If Thales believed it was water, Heraclitus thought it was â€Å"Logos† (Soccio 67). â€Å"Logos† is not actually an element per se; it was more of a principle. The word â€Å"Logos† itself has several meanings, but Heraclitus affirmed that it is the law which maintains everything and is contained in everything (Soccio 68). The Heraclitean â€Å"Logos† is the one responsible for the world order (Soccio 68). Lastly, Anaxagoras continues the tradition of the two aforementioned thinkers by proceeding with the inquiry about the cosmos. If Heraclitus believed that it was ‘Logos† which dictated the order of the world, for Anaxagoras it was â€Å"Nous† (Soccio 73). â€Å"Nous† is not an element, principle or process. It is defined as the Mind which sets the pattern of the universe. This â€Å"Nous† influences the things of the world without being contained in them (Soccio 73). The pre-Socratic tradition is different from Socratic philosophy. It is through the differences between the two in which Socratic philosophy can be defined. The pre-Socratics were interested on cosmology—the causes behind the workings of the world (Soccio 63). They investigated on nature and the world. Meanwhile, Socratic philosophy is not limited to cosmology. Socrates himself did not write anything, and his teachings were only reflected through the works of other thinkers (King 23). One of those thinkers, and the most influential Socratic philosopher, was Plato. Socratic philosophy is interested in a wide range of philosophical disciplines, which include epistemology, ethics and metaphysics (King 24). The metaphysical influence of Socrates is evident in Plato’s theory of Forms (Kraut). Another difference between the pre-Socratic tradition and Socratic philosophy is approach. Pre-Socratic thinkers did not have a specific approach to philosophy. Initially, they were more concerned with subject matter rather than method (Soccio 63). On the contrary, Socrates is recognized for his approach or method. It was Socrates who started the process of cross-examination or elenchus; this is popularly known as the Socratic Method (King 23). This process does not impart knowledge; it includes a system of questions which soon reveal what a person really knows. Plato followed this method, as most of his works were dialogues which feature Socrates (King 24). Just like Socrates, Plato believes that knowledge is not acquired, but simply recollected (King 24). The pre-Socratic thinkers and the Socratics also share similarities. For instance, how do these people count as philosophers? The answer is the same for both. They are philosophers because they were dedicated to seek the answers for questions about nature, the world or life in general. A philosopher is not distinguished for his wisdom; rather, he is defined by his love for it (Soccio 63). A philosopher is a thinker who seeks out the truth; he devotes his energy in investigations and observations which would bring him closer to the truth. Pre-Socratic thinkers, Socrates and the other Socratics are similar in this account, as they all love wisdom and inquire about the truth. Another similarity between the pre-Socratic thinkers and the Socratics is rational discourse. All these thinkers support their arguments with reason. Rational discourse necessitates the use of reason in establishing views on reality so that it could be properly verified (Soccio 65). It is a fact that Socrates had a monumental influence on philosophy. However, that does not mean that pre-Socratics have a lesser role in the development of philosophy. The role of Socrates in the history of philosophy is just as important as the thinkers that came before him. Between the pre-Socratic tradition and the Socratic approach, there are more differences than similarities. Regardless, both of these have made remarkable contributions to philosophy in general.

The Product In Service Marketing Mix

The Product In Service Marketing Mix The service marketing mix is also known as an extended marketing mix and is an integral part of a service . The service marketing mix consists of 7 Ps as compared to the 4 Ps of a product marketing mix. Simply said, the service marketing mix assumes the service as a product itself. However it adds 3 more Ps which are required for optimum service delivery. servicemarketingmix Service Marketing Mix The product marketing mix consists of the 4 Ps which are Product, Pricing, Promotions and Placement. These are discussed in my article on product marketing mix the 4 Ps. Product The product in service marketing mix is intangible in nature. The product element of the marketing mix includes the tangible good and all of the services that accompany that good to produce the final product. A product is a package, or bundle, of goods and services that comprise the total offering. For example, the purchase of a hotel room includes the guest room, fitness center, pool, restaurants, valet service, concierge, housekeeping service, etc. A restaurant meal consists of the actual food, host/hostess, and waiters, etc. Finally, a travel experience consists of a chain of products and services starting atthe time of purchase and ending upon returning from the trip. Everything in between, such as hotel service, restaurants, and transportation (including taxis and buses), affect the overall experience. Some of the variables that are part of the product decision include variety, quality, design, features/amenities, brand name, packaging, supporting services, and warranties. As stated earlier, the decision regarding the proper mix of goods and services is based on the wants and needs of consumers (the concept of marketing. Place The place element of the marketing mix includes the distribution and logistics of producing a product or service and making it available to the final consumer. The location of a manufacturing or wholesaling facility is determined by considering the costs of resources such as labor, raw materials, and real estate. In addition, it is necessary to have access to the preferred mode(s) of transportation for delivering the products to wholesalers and retailers. The location of a retail establishment is based mainly on accessibility to the final consumers. Services have relatively short channels of distribution and focus most of their efforts on finding retail locations that are convenient for consumers. For example, restaurants tend to choose high traffic areas close to shopping and other attractions. Similarly, hotels locate their facilities in areas such as airports, urban centers, industrial centers, and tourist attractions that are accessible to their respective target markets. Some of the variables that are part of the place decision include the type of channel, location, assortments, coverage area, inventory, and transportation. Many service providers overlook the importance of this variable in the strategic planning process. The channel of distribution tends to be shorter for the marketing of services than that for goods, and most service providers act as manufacturer and retailer. Many managers in service firms assume that once the initial location is determined this variable diminishes in importance. However, hotels and restaurants do switch their operations to a more favorable location on occasion. This is a major decision involving company time and resources, but it can result in long-term growth and increased profit if handled properly. Another good example of a place decision for a hotel is the Harborside Hyatt in Boston, Massachusetts.. Promotion The promotion element of the marketing mix includes all of the communications associated with marketing a product or service. The promotion mix consists of four elements: advertising, personal selling, publicity, and sales promotion. Advertising and publicity are forms of mass communication using a variety of mediums such as television, radio, newspaper, magazines, direct mail, and the Internet. Advertising is a paid form of mass communication with an identified sponsor, while publicity is a non-paid form of mass communication without a sponsor (i.e., it is free and objective). Personal selling is a form of interpersonal communication sponsored by the firm. Sales promotion is a short-term inducement to purchase a product or service. Some examples of sales promotions are contests, sweepstakes, premiums, and product bundles. Pricing Pricing in case of services is rather more difficult than in case of products. Price. Price is the value placed on a product or service. Other terms that can be used to refer to the price component of the marketing mix are: fee, rate, tuition, premium, and toll. There are non-monetary elements to price as well as the more obvious monetary elements. Some examples of non-monetary price are the time it takes to search and evaluate alternative products or services and the convenience of location. If a consumer drives to several locations to shop for a product or service, then there are costs associated with time, gas, and depreciation on the car. Also, there could be tolls for highways, bridges, or subways. In the end, it is the perceived price or the perceived value the consumer associates with a product or service that influences the purchase and the level of customers satisfaction. Value is the trade off between price and quality the benefits the consumer receives for the pr ice paid. Here on we start towards the extended service marketing mix. People : The role of the service employee becomes much more critical since to a very real extent the employee is the service, given the absence of any tangible artifact. They carry the responsibility of projecting the image of the service firm. Because of the inseparability of production and consumption of services, service delivery is characterized by interactions between customers and service employees. Service employees who experience positive human resource practices can devote their energies and resources to effectively serving their customers. The service firms human resource management practices can create an environment that elicit more positive, courteous and helpful behavior from the employees toward customers. In turn, the behavior that employees display will positively impact on service quality. Physical Evidence : Physical evidence of service includes all the tangible representations of service such as clear signage, good ventilation, adequate space, internet presence, equipment and facility. As services are intangible, customers are searching for any tangible cues to help them understand the nature of the service experience. For example, in the hotel industry, the design, furnishing, lighting, layout and decoration of the hotel as well as the appearance of its employees will influence customer perceptions of the service quality and experiences. For theme parks, restaurants, health clubs, hospitals or schools, the physical facility is critical in communicating the service and making the entire customer experience positive. Ambient conditions include background characteristics of the environment such as temperature, air quality, lighting, noise, music, and scent affect the five senses. Spatial layout of the equipment, and furnishings arranged, the size and shape of these items, and the spatial relationships among them are also crucial to influence customers perception. Process : Process is referred to as the procedures, mechanisms and flow of activities by which the service is delivered i.e. the service delivery and operating systems. Delivering customer expectations depends on how well various steps function together. Highly bureaucratized services frequently follow complicated and extensive series of actions, and the logic of the steps involved often confuse the customer. Customers may complain that service firms are slow in response and bureaucratic with the many steps involved. They want easy access to the service process, and they want things to be handled quickly, preferably by the first service employee. Customers describe frustrating experiences when they have to run from pillar to post to complete a simple transaction, experience long waiting time, rules and regulations, and personnel who decline to serve them with the excuse Im not allowed to do this or this is against our policy. Service LIC An Ordinance was issued on 19th January, 1956 nationalizing the Life Insurance sector and Life Insurance Corporation came into existence in the same year. The LIC absorbed 154 Indian, 16 non-Indian insurers as also 75 provident societies-245 Indian and foreign insurers in all. The LIC had monopoly till the late 90s when the Insurance sector was reopened to the private sector. History Life Insurance Corporation of India (LIC) was formed in Sep 1956 after the Parliament of India passed the Life Insurance Corporation Act in Jun 1956. The company was created with the objective of spreading life insurance more widely, especially to reach all the insurable people in the rural areas and provide them with adequate financial cover at a reasonable cost. Apart from its corporate office, LIC had five zonal offices, 33 divisional offices and 212 branch offices in 1956. The nature of life insurance contracts being long-term coupled with the need to provide a variety of services during the term of the policy, LIC re-organised itself by opening a number of new branch offices. After its re-organisation, servicing functions were transferred to branches which were converted to accounting units. Operations As on Mar 2008, LIC had 2,048 fully computerised branch offices, 109 divisional offices, eight zonal offices apart from its corporate office. LICs network connects all the branches through wide area network. The company also has tie-ups with certain banks and service providers to offer on-line premium collection facility in select cities. Besides, ECS and ATM premium payment facility to its customers, the company has also commissioned IVRS and information centres at Mumbai, Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, New Delhi, Pune, amongst other cities. LIC has also launched Satellite Sampark offices in order to provide easy access to its policy holders. The company had 340 such offices as on Mar 2008. LIC also provides housing finance through LICHFL. It has also formed an asset management company known as LICMF AMC. The corporation has also extended its operations to the international arena; through various JVs and subsidiaries it operates in as many as nine countries. Products Services LIC offers a wide array of insurance products to its customers such as insurance plans, pension plans, unit-linked plans, special plans and group scheme. During FY08, the company introduced certain new products such as Profit Plus, Fortune Plus, Jeevan Akshay, Jeevan Amrit Amulya Jeevan. As of Mar 2007, total number of agents of the company stood at 1.1 mn while the total number of policies issued was 38.2 mn. The premium earned by the company reported a growth of 41% in FY07 when compared to the previous year. During the year, the company insured 34.28 mn individuals for the first time 7 P`s of Services Marketing in LIC The marketing mix is the combination of marketing activities that an organization engages in so as to best meet the needs of its targeted market. The Insurance business deals in selling services and therefore due weight-age in the formation of marketing mix for the Insurance business is needed. The marketing mix includes sub-mixes of the 7 Ps of marketing i.e. the product, its price, place, promotion, people, process physical attraction. The above mentioned 7 Ps can be used for marketing of Insurance products, in the following manner: PRODUCT: A product means what we produce. If we produce goods, it means tangible product and when we produce or generate services, it means intangible service product. A product is both what a seller has to sell and a buyer has to buy. Thus, an Insurance company sells services and therefore services are their product. In India, the Life Insurance Corporation of India (LIC) is the leading companies offering insurance services to the users. Apart from offering life insurance policies, they also offer underwriting and consulting services. When a person or an organization buys an Insurance policy from the insurance company, he not only buys a policy, but along with it the assistance and advice of the agent, the prestige of the insurance company and the facilities of claims and compensation. . In short, the formulation of product-mix should be in the face of innovative product strategy. While initiating the innovative process it is necessary to take into consideration the strategies adopted by private and foreign insurance companies through various plans like Endowment plan, pension plan, ULIP. PRICING: In the insurance business the pricing decisions are concerned with: i) The premium charged against the policies, ii) Interest charged for defaulting the payment of premium and credit facility, and iii) Commission charged for underwriting and consultancy activities. . The pricing in insurance is in the form of premium rates. The premium rates are revised if there are any significant changes in any of the below factors. a) Mortality b) Expenses c) Interest PLACE: This component of the marketing mix is related to two important facets i) Managing the insurance personnel, and ii) Locating a branch. . While locating branches, the branch manager needs to consider a number of factors, such as smooth accessibility, availability of infrastructural facilities and the management of branch offices and premises. In addition it is also significant to provide safety measures and also factors like office furnishing, civic amenities and facilities, parking facilities and interior office decoration should be given proper attention. Thus the place management of insurance branch offices needs a new vision, distinct approach and an innovative style. This is essential to make the work place conducive, attractive and proactive for the generation of efficiency among employees. The branch managers need professional excellence to make place decisions productive. PROMOTION: Advertising and Publicity, organization of conferences and seminars, incentive to policyholders are impersonal communication. Arranging exhibitions, participation in fairs and festivals, rural wall paintings and publicity drive through the mobile publicity van units would be effective in creating the impulse buying and the rural prospects would be easily transformed into actual policyholders. PEOPLE: Understanding the customer better allows designing appropriate products. Being a service industry which involves a high level of people interaction, it is very important to use this resource efficiently in order to satisfy customers. Training, development and strong relationships with intermediaries are the key areas to be kept under consideration. Training the employees, use of IT for efficiency, both at the staff and agent level, is one of the important areas to look into. PROCESS: The process should be customer friendly in insurance industry. The speed and accuracy of payment is of great importance. IT Data Warehousing will smoothen the process flow. IT will help in servicing large no. of customers efficiently and bring down overheads. Technology can either complement or supplement the channels of distribution cost effectively. It can also help to improve customer service levels. The use of data warehousing management and mining will help to find out the profitability and potential of various customers product segments. PHYSICAL EVIDENCE: The physical evidence are includes such as policy document, statements, intimation letter, uniforms of personnel, vending machine of LIC enquiry option , LIC logo and their awards. AXIS BANK Axis Bank Limited was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI I), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. The Bank today is capitalized to the extent of Rs. 358.56 crores with the public holding (other than promoters) at 57.60%. The Banks Registered Office is at Ahmedabad and its Central Office is located at Mumbai. Presently, the Bank has a very wide network of more than 701 Branch offices and Extension Counters. The Bank has a network of over 2854 ATMs providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country. The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence. Axis Bank Limited has been promoted by the largest and the best Financial Institution of the country, UTI. The Bank was set up with a capital of Rs. 115 crore, with UTI contributing Rs. 100 crore, LIC Rs. 7.5 crore and GIC and its four subsidiaries contributing Rs. 1.5 crore each. THE SERVICE MARKETING MIX OF AXIS BANK PRODUCT The main products of AXIS Bank are Saving Account, Current Account and Demat Account. The other products are Home loan, personal loan, Insurance, Credit cards, etc. For better marketing of products, the products are categorized under Axis Bank and Axis Sales. Products under Axis Bank are Saving Account Current Account Forex Department Salary Accounts Products under Axis Sales are Home loan Personal loan, Demat Account PRICE The price of the product depends upon the services provided by the Bank on the respective product to the customers. Detailed pricing changes from time to time and the same can be found on the website of Axis bank. PLACE Place plays an important role in tangibilizing service offerings. Quality of service is perceived by many customers in the form of place of delivery- locational appeal, interiors, ambience, etc. If a bank is located in a crowded market the place or location will be a negative tangibilizes. Providing excellent tangibles in the form of place or location and interiors is particularly important for appealing to the customers segment. More recently, some of the private banks in India like AXIS Bank are providing very attractive tangibles in the form of their locations, exteriors and interiors. PROMOTION Promotion can tangibilize services in different forms: Visualization Association Physical representation Documentation. Visualization tangibilizes services through hoardings, TV and print campaigns or advertisements. Physical representation in services has a good promotional appeal to customers like use of colors to symbolize wealth and status. Service providers use documentation in their promotions in support of their claims for dependability, popularity and responsiveness PEOPLE People are a common factor in every service. And people tangibilize services. Good people (means good performance) make good or successful services. Bad performers deliver bad services. PROCESS Customer defined business process- Process innovations and continuous improve- ment through people involvement. Result oriented approach- Each process has been designed by first planning the desired results. Axis Bank is constantly taking initiatives to offer the best in class service that seek to enhance customer experience. PHYSICAL EVIDENCE Reduce paper usage- Due to technological innovations such as use of Finacle software for core banking solutions. It has positioned it self as a bank which gives higher standard of services through product innovation. Satisfies the diverse need of individual and corporate clients. It is customer centric, and service oriented . Now we will compare the strategies of both axis bank and adlabs, LIC provides life insurance policy, like Endowment plan, pension plan, ULIP. Axis bank also offers variety of products like Saving Account, Current Account and Demat Account. The other products are Home loan, personal loan, Insurance, Credit cards In LIC the pricing decisions are concerned with :i) The premium charged against the policies, ii) Interest charged for defaulting the payment of premium and credit facility, and iii) Commission charged for underwriting and consultancy activities. . The pricing in insurance is in the form of premium rates. The price of the product depends upon the services provided by the Bank on the respective product to the customers. LIC consider a number of factors, such as smooth accessibility, availability of infrastructural facilities and the management of branch offices and premises Quality of service is perceived by many customers in the form of place of delivery- locational appeal, interiors, ambience, etc. If a bank is located in a crowded market the place or location will be a negative tangibilizes. AXIS Bank are providing very attractive tangibles in the form of their locations, exteriors and interiors. Advertising and Publicity, organization of conferences and seminars, incentive to policyholders are impersonal communication. Arranging exhibitions, participation in fairs and festivals, rural wall paintings and publicity drive through the mobile publicity van. Visualization tangibilizes services through hoardings, TV and print campaigns or advertisements. Physical representation in services has a good promotional appeal to customers like use of colors to symbolize wealth and status. Service providers use documentation in their promotions in support of their claims for dependability, popularity and responsiveness .LIC being a service industry which involves a high level of people interaction, it is very important to use this resource efficiently in order to satisfy customers. Training, development and strong relationships with intermediaries are the key areas to be kept under consideration. In axis bank Good people (means good performance) make good or successful services. Bad performers deliver bad services. The process should be customer friendly in insurance industry. The speed and accuracy of payment is of great importance. IT Data Warehousing will smoothen the processflow. IT will help in servicing large no. of customers efficiently and bring down overheads Customer defined business process- Process innovations and continuous improve-ment through people involvement.Result oriented approach- Each process has been designed by first planning the desired results.Axis Bank is constantly taking initiatives to offer the best in class service that seek to enhance customer experienc The physical evidence are includes such as policy document, statements, intimation letter, uniforms of personnel, vending machine of LIC enquiry option , LIC logo and their awards In Axis bank physical evidenceReduce paper usage- Due to technological innovations such as use of Finacle software for core banking solutions.It has positioned it self as a bank which gives higher standard of services through product innovation. CONCLUSION There is littile bit similarity in the service marketing mix of LIC and axis bank but there is difference in the marketing strategy of the both companies